Despite multiple screen options, TV remains preferred streaming device

Even with the growing plethora of devices and screens available to them today, viewers prefer using the television to view streamed video, a Horowitz Associates study maintains.

The percentage of viewers streaming video to their TVs has grown from 3 percent in 2012 to 10 percent in 2014. During that same time, despite a wealth of new devices and apps, handheld devices climbed only from 1 percent to 4 percent and computers rose from 3 percent to 6 percent, the 2014 “State of Cable Digital Media” study found.

“The period of viewing fragmentation where smartphones, tablets and computers gave the TV set a run for its streaming money is over. Given the choice, ‘Game of Thrones’ fans want to watch where they always have: from the couch,” Brian Fitzgerald wrote in a WSJ Tech blog post about the study.

For more:
- see this press release
- The Wall Street Journal has this blog post
- and Netflix issued this press release

Related articles:
Netflix added to TiVo set-tops at Atlantic Broadband, Grande, RCN
Amazon video streams triple while sales climb 23 percent, but profits remain thin
Virtual MVPD race heats up as Dish Network, TWC dive into OTT streaming
Amazon, HBO sign exclusive multiyear content deal

Article source: http://www.fiercecable.com/story/despite-multiple-screen-options-tv-remains-preferred-streaming-device/2014-04-25?utm_source=rss&utm_medium=rss

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